Background

Strood Academy is a school in Medway, Kent. It was newly established to provide secondary education for 1500 students, and once ground had been broken on new buildings the school looked to develop a new visual identity and strong brand style.

Brief

Working closely with the Senior Leadership Team and Academy sponsor, the University of the Creative Arts, Rye Design worked on the creative for a new brand for the school that would have a contemporary, 'grown-up' identity and position the school in the local community.

Creative

The favoured badge for Strood Academy was a fluid hand-drawn 'S' representing the River Medway on which Strood sits. The dark blue and contrasting cyan palette help give the identity a business-like quality and the school a unique brand on which to develop its presence.

A strong identity

The new unique brand style for Strood Academy establishes a strong identity for the school which works across all media.

Student focus groups

The Strood Academy hand-drawn 'S' is a reference to the River Medway and was favoured by the school's student focus groups.

Student focus groups

The Strood Academy hand-drawn 'S' is a reference to the River Medway and was favoured by the school's student focus groups.

Strood Academy 48 Sheet School Advertising

Strood Academy Internal School Signage Design

Flying the flag for your branding.

DBS checked for
peace of mind

We’re experienced working with and in schools. That’s why all our key staff members hold Disclosure and Barring Service certificates for peace of mind.

Ofsted inspection
ready websites

We’ll have your site ready for when Ofsted inspectors visit. We’ll not only ensure statutory requirements are met, but information is structured so that finding key data and policies is both quick and intuitive.